CycleLogistics – Moving Europe Forward!



CycleLogistics – Moving Europe Forward!

Authors

Susanne Wrighton, Austrian Mobility Research

Description

The transport of goods, particularly in urban areas, contributes to a problem that most of today cities share: they are overcrowded by motorised traffic. City administrations are aware of the fact that solutions have to be found.
The Cyclelogistics project (www.cyclelogistics.eu), running from May 2011 to 2014 offers a possible solution. It demonstrates the great potential for the reduction in energy consumption and pollutants caused by urban goods transport by shifting intra-urban final delivery of goods from the car to the bicycle.
The project concentrates on all areas of goods and freight transport, including private logistics, but also aims to integrate bicycle logistics in municipal policies and urban transport plans.

Abstract

The transport of goods, particularly in urban areas, contributes to a problem that most of today cities share: they are overcrowded by motorised traffic. City administrations are aware of the fact that solutions have to be found.
The Cyclelogistics project (www.cyclelogistics.eu), running from May 2011 to 2014 offers a possible solution. It demonstrates the great potential for the reduction in energy consumption and pollutants caused by urban goods transport by shifting intra-urban final delivery of goods from the car to the bicycle.
The baseline study[1], carried out at the beginning of the project has analysed existing transport surveys of European cities and came to the following conclusions:
In urban areas around 4 out of 10 motorized trips (42%) could be equally done with a (cargo) bicycle. About 1/3 of these motorised trips that could be shifted can be attributed to business transport, whereas private logistics (e.g. shopping and/or leisure transport) accounts for 2/3. The aim of the project Cyclelogistics is to create an impetus to exploit this potential in European cities by implementing measures in the following areas:
1) Goods delivery to businesses and consumers
2) Transport of goods associated with communal services and service providers
3) Incitement of policy interventions across Europe and
4) Private goods transport with a focus on shopping traffic
To address private logistics Bike&Buy campaigns are carried out in at least 15 European locations to raise awareness and to determine areas of improvement. Evaluation results of first implementations of these Bike&Buy campaigns in Graz and Vienna [2] have already lead to insights on what would make citizens use their bikes more for shopping. 65% of respondents wish that city administrations would improve cycling infrastructure. Results also show that car users, who try cycling, usually like it. In 91% their expectations about cycling where met and even exceeded (53%). This opens up an incredible potential: if it would be possible to exploit the potential by shifting the possible shopping trips in European cities from the car to the bicycle this would lead to massive CO2 savings of 18-20 million tons a year!

But also big delivery companies like DHL have noticed that the trend calls for a change in the logistics industry towards more sustainability. According to a study [3] 60% of people see climate change as the most serious current problem. At the same time they are increasingly aware of their power to contribute to shaping the market by using their buying preferences as a means to steer market developments. This clearly demonstrates that the demand for green and climate-friendly logistics solutions is rising. Certainly such green logistics solutions will include cargo bicycles and this will be supported by the fact that this type of logistics creates a considerable interest, both in the media and in the public.

References:

[1] D7.1 A set of updated IEE Common performance indicators including their baseline and assumption for extrapolation. 2012, www.cyclelogistics.eu
[2] Evaluation Report Shop-by-bike campaigns in Austria. 2012, www.cyclelogistics.eu
[3] Delivering Tomorrow – Zukunftstrend Nachhaltige Logistik, Deutsch Post AG, 2010

Publisher

Association for European Transport