Government Measures to Encourage the Instigation of Mobility Management Plans
E Bridge and A A Ahern, Trinity College Dublin, IE
Mobility Management Plans (or Green Transport Plans) are packages of measures introduced by employers to try and reduce single car occupancy commuting amongst their employees. Successful plans offer the potential to reduce traffic congestion, transport cost and parking demands and produce benefits both for the company and society at large. These plans have become widespread in the UK and Europe and it is now common practise for UK local authorities to appoint Green Transport Officers, charged with promoting and developing these plans. In Ireland, however, the use of these plans has been less widespread. It is only very recently that the government has introduced measures to promote and aid the instigation of these plans. It is an objectiveof this project to examine the measures taken by authorities both in Ireland and abroad to promote Green Transport Plans and to make recommendations to the Irish government on the most effective methods of encouraging companies to instigate successful plans. This paper will focus on the impacts of one of the most concrete measures taken by the Irish government to promote sustainable commuting. The Irish government has made public transport tickets a tax-free benefit when provided by an employer under the 1999 Finance Act. These tickets are currently being heavily marketed by the public transport body in Ireland, Coras Iompar na hEireann (CIE) under the brand name Easi-Travel Plan.
The paper will attempt to establish the level of awareness of these tickets in companies in Ireland and will investigate whether any companies have used the Easi-Travel Plan as a basis to develop a more comprehensive Green Transport Plan. In addition, the study will examine the impacts of the Easi-TravelPlan on the travel behaviour of users in Trinity College Dublin, one of the first organisations to become involved with providing the tickets to employees. Trinity College Dublin, located at the centre of the city, suffers from a chronic shortage of parking for employees. However, it is also ideally located close to many public transport networks: the Dart and within walking distance of most city centres bus route termini. The administrators of the Easit-Travel Plan in Trinity College Dublin have been involved in this study and have allowed access to the numbers of people availing of the tickets. Questionnaires are also being issued to members of the staff in Trinity College to ascertain whether the tickets have resulted in amodal shift amongst employees or whether only existing public transport users have availed of the tickets.
Association for European Transport