Mobility Measures in Bulgarian Seaside Touristic Region of Dobrich



Mobility Measures in Bulgarian Seaside Touristic Region of Dobrich

Authors

Lucia Ilieva, CSDCS, Veselin Grozdanov, CSDCS

Description

The region of Dobrich is located in northeastern Bulgaria and is visited by 500,000 tourists per year. The resort area faces many problems regarding the mobility of tourists: no traditions in mobility management, no public transport, no cycling routes along the seaside. The EACI project SEEMORE is facilitating the development of appropriate public transport and soft mobility usage among visitors and local population, promoting a shift from private cars to public transport, cycling and walking.

Abstract

Leisure mobility has rapidly increased in the last years, leading to a continuous economic growth in many tourist regions. However, the downside of this development is (among others) traffic congestion and pollution. SEEMORE, a project co-funded by the EC, will find and implement innovative solutions to minimise negative impacts of leisure mobility and offer visitors and residents environmentally friendly transport options.

The SEEMORE project focuses on introducing energy-efficient transport solutions for visitors in eight coastal tourist regions of Europe. The Bulgarian seaside touristic region of Dobrich is among them. The others are Balearic Islands (ES), Bohuslän (SE), Forli-Cesena (IT), Dobrich (BG), Pomerania (PL), Madeira (PT), Limasol (CY) and Malta (MT). Measures are grouped into three different action fields: a) sustainable mobility information, marketing and awareness, b) incentives for enhancing usage and c) sustainable mobility options.

The project focuses on improving energy efficient and sustainable mobility in touristic areas. The main expected outcome of the projects will be the demonstration that regional actors in 13 European touristic regions or cities are able to influence the travel behaviour of visitors (and local residents in the case of STARTER) within their regions towards more sustainable transport modes. By doing this, the projects will result in a less energy consuming transport system and less car-dependant ‘lifestyles’. The spin-off of this will be that both residents and tourists are provided with a region that has more to offer: more travel options, more freedom, more fun and a healthier environment.

The region of Dobrich is located in northeastern Bulgaria and is visited by 500,000 tourists per year. The resort area faces many problems regarding the mobility of tourists: no traditions in mobility management, no public transport, no cycling routes along the seaside. The EACI project SEEMORE is facilitating the development of appropriate public transport and soft mobility usage among visitors and local population, promoting a shift from private cars to public transport, cycling and walking.

Publisher

Association for European Transport