Monitoring and Evaluation of the Eco-driving Programme
P Wilbers, Novem; L Wismans, R Jansen, Goudappel Coffeng, NL
In the Netherlands the Ministry of Transport, Public Works and Water Management has taken the initiative to develop a Dutch DRIVING programme ?Het Nieuwe Rijden? in co-operation with the Ministry of Spatial Planning, Housing and the Environment and a number of consumer and retail organisations. ?Het Nieuwe Rijden? is translated as
ECO-DRIVING. The programme?s main objective is to reduce CO2-emission of road-traffic by employing activities that inform, stimulate and teach current and future drivers a sustainable driving style. The ECO-DRIVING programme has been implemented by the Netherlands Agency for Energy and the Environment (Novem). In the past three years Novem has evaluated the environmental impacts of the programme and projects. A monitoring methodology was developed and applied for the yearly assessment and quantification of environmental impacts regarding the reduction of CO2-emission. In this paper we show how governmental programmes can be periodically evaluated by application of monitoring methods. The programmes are essentially non-technical and aim at changing consumers? behaviour by means of education and providing information.
The main goal of the ECO-DRIVING programme is to reduce CO2-emission. The programme comprises several projects activities. For example, incorporating the ECO-DRIVING style in the curricula of driving licenses, training driving instructors and examiners and enforcing tyre pressure checks during yearly car inspections (in Dutch ?APK-keuring?). Crucial to programme implementation is the involvement of consumer and retail organisations. The driving school, for example, is the obvious organisation to lay the foundation of a sustainable driving style. Because the programme focusses at situations in which consumers acquire new behaviour and/or learn skills it becomes more effective in the long run. In addition, to successfully encourage the use of fuel saving in-car devices the ECO-DRIVING programme needs to be supported by the car-branch.
There are several strategic reasons for monitoring the ECO-DRIVING programme. Firstly, the programme is characterised by long-term objectives and activities. It combines sizeable and structural investments with several packages of programme activities. It lays the foundation for a substantial reduction of CO2-emission in the long term. Secondly, the programme functions in a highly complex environment. It involves many stakeholders such as consumer and retail organisations. An other reason for monitoring is that the programme focuses on behavioural change. Behavioural change relates to many factors. Often, there are uncertainties about the endurance of behavioural effects. A clear understanding of these effects can be obtained by monitoring. Because of monitoring Novem was able to demonstrate that the ECO-DRIVING programme performed well. It has been decided to continue the ECO-DRIVING programme for another period of time.
In the past three years the Dutch ECO-DRIVING programme has been evaluated. The evaluations resulted in extended information about programme effects and about the different activities that had been performed. Here we present some figures regarding programme results. In our paper we more results will be presented. The ECO-DRIVING programme is already widely known by the Dutch people. The number of people known with the programme increased up to 26% in 2002, compared tot 18% in 2000. In 2002, 127 kTon CO2-emission had been avoided as a result of the programme, compared to 41 kTon in 2000. Finally, in 2002, cost-effectiveness was at the height of 8 Euro per avoided Ton. Currently the programme is evaluated with respect to the year 2003. In the near future research will be set out to optimise the monitoring instrument.
In this paper we will give an overview of the programme?s content and project activities as well as its organisational context. Secondly, the development and application of the monitor is explained. It is shown which methods can be applied to assess and quantify the environmental impacts of the ECO-DRIVING programme. Thirdly, we focus on the programme results as well as its political context.
Association for European Transport