Assessment and Opportunities of the Future Development of Car Sharing in Germany
W Loose, M Mohr, Institute of Applied Ecology; C Nobis, German Aerospace Centre, DE
The study consists of three parts:
1. The assessment of the current situation evaluates on different levels the status quo of car sharing from the view of customers and the providers. Firstly, a questionnaire, addressing all German car sharing organisations (CSO) was conducted. 65 CSO's have responded to the standardised questionnaire. The evaluation of the questionnaire was supplemented by in-depth investigation on interesting trends in the development of German CSO.
Secondly, the international development of car sharing was recorded through Internet research and standardised short questionnaires. Dedicated in-depth single case studies analysed remarkable international growth developments, which are of special meaning for the future development path in Germany
Thirdly, a household survey was accomplished to investigate the demand side of car sharing. The study was performed by TNS Emnid as telephone interviews (CATI AdHoc - Computer Assisted Telephone Interviewing) in December 2002. The sample size is 1,000 respondents. The results are representative of German-speaking residents of the Federal Republic of Germany aged 18 and older who live in cities with 20,000 inhabitants or more. Thus, the results can be projected up to a total of 34,8 million people, which corresponds to 42 % of the German population. Main aims of the questionnaire was to assess the awareness of car sharing in the population and the future client potential as well as to analyse the acceptance of car sharing and possible impediments to use.
2. The findings of the questionnaires led to conclusions on the further organisational development of car sharing in Germany. The derived conclusions were compared with results of selected studies on car sharing in Germany and later critically discussed in a workshop with other experts.
3. The study findings lead to recommendations to different entrepreneurs, stakeholders and the government, which have significant influence on the future development of car sharing in Germany. These recommendations are divided in several topics such as development of co-operations, corporate communication and marketing of target groups and last but not least organisational and system development.
Association for European Transport