Personal Journey Plans - Raising the Benchmark in Travel Information and Provision
D Halden, G Evans, DHC, UK
This paper describes how internet, desktop and handheld journey planners are being integrated into marketing and service delivery by employers and agencies to help plan staff and customer journeys and inform transport and accessibility planning.
Today?s consumers do not expect to have to search for information about goods and services. If information is not readily available about journey options then travellers will use the modes and services with which they are familiar. Information provision and modal dependence are therefore closely related.
Transport information has traditionally been provided in a form which suits the providers: a rail timetable, a bus timetable or a road map. However, most journeys are multi-modal (walk/car, walk/bus/rail, cycle/rail, etc.) and travellers with different preferences need information to help them navigate these multi-modal systems balancing cost, time, comfort and reliability.
This paper describes how the new generation of flexible internet, desktop and handheld journey planners are being used by employers, agencies and individuals to plan door to door journeys. Currently these new systems are only used regularly by 6% of the population in Scotland. The paper summarises the delivery of four separate projects in different parts of the country to mainstream the availability of door to door personal journey plans.
These projects cover personal journey planning to hospitals in Glasgow, personalised travel solutions for a retail site in Glasgow, inception packs for students across Scotland, and the use of local community networks to provide personalised support and advice in southern Scotland.
The personalised information from journey plans is also helping to provide feedback loops for accessibility and transport planning. Although network coverage may meet the needs of most people, the personalised approach identifies some types of trip, such as health journeys by patients, where there are no suitable shared or public transport options. For these high care or special needs trips, appropriate transport can then be provided to close the gaps in networks and complement other transport provision (e.g. door to door high care needs provision). The paper describes how micro and macro feedback loops are being developed from personalised journey planning to transport network planning to help manage integrated delivery of high care needs transport in central and southern Scotland.
Association for European Transport