Employer Attitudes to Peak Hour Avoidance
D M Vonk Noordegraaf, J A Annema, Delft University of Technology, NL
This paper investigates employer attitudes to rewarding car drivers for rush hour avoidance (RHA). Using web questionnaires, we found that 31% of the firms are willing to support RHA and we found employers? reasons for (not) supporting this measure.
Many countries face congestion on their road network during peak hours. In the Dutch Peak Hour Avoidance experiment (?Spitsmijden?) the effects of reward schemes for peak hour avoidance on the travel behavior of car drivers were tested. Peak hour avoidance implies driving by car before or after peak hours or choosing an alternative for driving by car (other transport modes, carpooling, and teleworking). In the experiment driving before peak hours was the most chosen alternative. Employers play can play an important role in Peak Hour Avoidance by providing alternatives for driving in peak hours through flexible working conditions. Furthermore, as peak hour traffic primarily consists of commuters, the target group can be addressed through employers. Another key role for employers is that they could invest in the rewarding scheme. This paper investigates the employer attitudes towards Peak Hour Avoidance.
Previous studies show that employers do not really seem warmed to actively support mobility management measures. This paper examines if this also holds for Peak Hour Avoidance. A web questionnaire was distributed among large employers (>100 employees) from different sectors in the province of South Holland in the Netherlands. In total 103 completed questionnaires were collected. Questions were asked on flexible working conditions, mobility management, Peak Hour Avoidance and the main reasons for (not) supporting these latter two measures.
The results show that half of the respondents are personally positive on Peak Hour Avoidance. Reasons for this include the contribution of the measure to the reduction of congestion and the benefits it offers to employees. 34% of the respondents expect their organization to be willing to support Peak Hour Avoidance. There are several reasons for (not) supporting this measure. The insights this paper provides in this can be used for a more targeted approach of employers. It is expected that the involvement of employers in Peak Hour Avoidance can be increased as not all employers that are currently willing en able to support PHA already do so. In fact, even 30% of the respondents were not yet familiar with this measure. There is however also a substantial group, primarily with inflexible business activities, among which employer support is expected to be difficult to increase. Hence, the actual number of avoided peak hour trips might not be sufficient to have a significant impact on a regional level.
Association for European Transport