Behavioural Responses to the Introduction of a New Travelcard in Dutch Public Transport: the Case of Amsterdam
B Ubbels, N Dasburg-Tromp, NEA Transport, Research, NL
The Amsterdam metro can only be used with the new chipcard for public transport. After an ex ante and ex post measurement, this study shows that the in-troduction of this new system has had behavioural consequences.
A new fare system for public transport use, supported by chipcard technology, is introduced in the Netherlands at the moment. This replaces the traditional paper ticket payment (strippenkaart). Travellers are confronted with a new fare system where price depends on the kilometres travelled. This system is gradually being introduced in Dutch public transport. As of the 27th of August it is only possible to travel with the Amsterdam metro by using the new OV-chipcard. This paper reports about a study amongst public transport users in Amsterdam where we asked about the behavioural intentions and price perceptions before the obligation to use the chipcard. We asked the same group about their actual travel behaviour one month after the 27th of August. The study shows that most travellers (about 70%) won?t change behaviour (expected and actual (after implementation)). However, about 15% indicates to travel less by metro due to the implementation of the chipcard. This caused less ridership and a shift to bicycle, car, bus and tram. Interestingly, we have found that many respondents have a wrong perception of fare prices in the new situation (given individual travel patterns), which seems to affect travel intentions and actual travel behaviour. Also after introduction there is much uncertainty about fare changes. The Dutch government claims that ?on average? the traveller will not be worse off with the new fare system. Apparently, the traveller is not convinced and communication needs to be improved because it may lead to less public transport travellers when the system is valid nationwide.
Association for European Transport