The Public Relations of the Project Manager on Transport Infrastructure Schemes



The Public Relations of the Project Manager on Transport Infrastructure Schemes

Authors

PREECE C, MOODLEY K and GRAHAM C, University of Leeds, UK

Description

The following paper will introduce and define public relations as a business function. it will consider the additional public relations skills required of the modem project manager and the support necessary within an organisations overall public relations

Abstract

The following paper will introduce and define public relations as a business function. it will consider the additional public relations skills required of the modem project manager and the support necessary within an organisations overall public relations programme.

The paper will provide an illustration of the strategy and role of public relations on a current transport infrastructure project and identify practical recommendations for a more fonnaiised approach to PR within project management.

Publisher

Association for European Transport