Delivering a Multifaceted Transport Quality Partnership Approach to Behavioural Change & Carbon Reduction



Delivering a Multifaceted Transport Quality Partnership Approach to Behavioural Change & Carbon Reduction

Authors

J P Cecil, S L Copsey, A Taylor, S J Walsh, R L V Southern, University of Hertfordshire; S Joseph, Campaign for Better Transport; M Salter, Cambridgeshire County Council, UK

Description

This paper uses a Quality Network Partnership (QNP) case study covering the city of St Albans in Hertfordshire to demonstrate how to increase the uptake of public transport use.

Abstract

UK bus use is static or declining outside London. The Local Transport Act 2008 attempts to address this by providing Local Authorities with powers to influence bus service provision. Further, the 2011 Government White Paper "Creating Growth, Cutting Carbon" promotes greater usage of sustainable modes to reduce transports? contribution to UK carbon emissions, backed by a four year Local Sustainable Transport Fund (LSTF).

This paper uses a Quality Network Partnership (QNP) case study, "Network St Albans", covering the city of St Albans in Hertfordshire including all bus and train operators, Local Authorities and the University of Hertfordshire to demonstrate how to increase the uptake of public transport use. The partnership has already delivered part of Hertfordshire County Council's LSTF Key Component project to promote economic growth and carbon reduction within a local transport context.

The Partnership has proven its ability to secure funding, demonstrated by the European Union funded Fresh Ways to Work project currently ongoing in St Albans, designed to aid 80 Small & Medium sized Enterprises reduce their carbon footprint and save money through personalised travel planning. This will help ensure economic prosperity and aid job creation and security. Local Growth Area Funding and other contributions have also been channelled into and utilised by the Partnership for the ultimate goal of maintaining St Albans as a popular destination and reduce the second worst polluted city in the UK?s carbon footprint.

The methodological model for the QNP uses five working groups covering infrastructure (road and bus), network planning, marketing, ticketing and travel planning (Fresh Ways to Work) to improve multi-modal service provision. It will be shown that a shift away from car use is essential to move towards a low carbon economy.

However the promotion and use of low carbon electric vehicles (EV) is also a key plank of sustainable transport policy. The Partnership is therefore engaging with the work of EValu8 Transport Innovations, based at the University of Hertfordshire, on the delivery of EV charging infrastructure in St Albans, and Hertfordshire more widely. This work is part of the region-wide, EU and Government supported, "plugged in places" initiative which will provide up to 600 charging posts across the East of England.

Partnership activities include ?Real Time Information through multiple digital devices; Mobile Ticketing - bringing ticket offers and discounts using barcode compatibility with public service operators; the provision of EV-charging infrastructure; a multi-operator, zonal ticketing scheme; and a mass-marketing campaign to raise awareness of all current and previous QNP initiatives. Longer-term objectives include metro-style regular interval services along key corridors servicing St Albans, a number of mini park and ride sites positioned along arterial routes and effective traffic management within the city centre.
The paper will show that the provision of a delivery framework for local government is achievable in eliciting change in transport behavioural choices that will ultimately work towards the Government?s stated aim of a lower carbon economy, and that such change can be replicated elsewhere.

Publisher

Association for European Transport