Examining User Behaviour on a Shared Bike Scheme - the Case of Dublin Bikes
P O'Neil, B Caulfield, Trinity College Dublin, IE
This paper examines the success of the Dublin Shared Bike scheme.
Dublin, like many international cities, has recently launched a shared bike scheme called "Dublin Bikes". The scheme currently consists of 44 Dublin Bikes stations located across Dublin City Centre, housing 550 bicycles. Users have an option of a Long Term Hire Card for an annual fee of €10 or a 3 Day Ticket which costs just €2. Also, once the user has registered, the first 30 minutes of every journey is free. Within 6 weeks of being introduced, the scheme passed the 50,000-journey mark, quite a success for this mode of transport. Its highest number of trips taken in one day is 4000 and there are 16,000 annual memberships signed so far. As local government in Ireland finds it increasingly hard to get funding for projects such as this, Dublin Bikes has been sponsored by JCDecaux. Since the introduction of the scheme in 2009, it has been an unprecedented success and has been shown to be the most popular scheme of its type in the world. The research presented in this paper will examine how users of the scheme have been integrating their trips with other forms of public transport. An intercept survey of Dublin Bike users has been conducted to obtain a better picture of user behaviour. This analysis will seek to ascertain if the shared bike schemes can be in were used as a means to increase public transport network coverage. The paper will also report how since the scheme has been introduced it has acted as a catalyst to the regeneration of cycling in the city, demonstrating how users of the scheme perceive the benefits of cycling. The results of this paper will provide other cities with a series of recommendations on shared bike schemes and a clearer picture of how individuals use the scheme.
Association for European Transport