A Qualitative Assessment of Attitudes to Cycling



A Qualitative Assessment of Attitudes to Cycling

Authors

MAYES M, Accent Marketing and Research, HALLIDAY M, Transport Research Laboratory and HATCH 0, European CyclistsÕ Federation, UK

Description

This paper presents the findings of a qualitative study of attitudes to cycling in the UK commissioned by the Transport Research Laboratory on behalf of the Department of Transport. The research objectives were to assess current attitudes to cycling and t

Abstract

This paper presents the findings of a qualitative study of attitudes to cycling in the UK commissioned by the Transport Research Laboratory on behalf of the Department of Transport. The research objectives were to assess current attitudes to cycling and to identify methods of encouraging increased bicycle use. Bicycles are increasingly being seen by the Government as part of the local transport solution, having a central role to play in addressing issues such as pollution, congestion and health. Accent Marketing and Research carried out qualitative in-depth interviews and thirteen group discussions, including two extended creativity sessions. These were conducted in five towns across the UK with cyclists and non cyclists of varying ages and socio- economic backgrounds. The research investigated attitudes to cycling, barriers to cycling and facilitators of cycling. Potential "push" and "pull" strategies to encourage cycling were investigated in detail to establish which were considered most likely to effect a genuine uptake in cycling.

Publisher

Association for European Transport