Free to Move...?! Psychological Resistance Against Attempts to Reduce Private Car Use



Free to Move...?! Psychological Resistance Against Attempts to Reduce Private Car Use

Authors

TERTOOLEN G, Ministry of Transport, The Netherlands

Description

In a field experiment we attempted to stimulate car users to come to a more selective use of their

Abstract

In a field experiment we attempted to stimulate car users to come to a more selective use of their
vehicle by means of providing information and feedback about different negative consequences
of their car use. Attitude change was observed but the experimental treatments did not lead to
behavioural changes. Attempts to influence car use arouse psychological resistance. Therefore,
effects opposite to those intended occurred. We discuss the possible implications of the results
for policymaking.

Publisher

Association for European Transport