New Service Development for Scheduled Freight Services
Dalia M. Lases Figueroa, Eindhoven University of Technology (TU/e)
This study reviews insights how firms develop new services and presents empirical data on new service development (NSD) in scheduled freight transport.
This study reviews insights from the extensive body of research on how firms develop new services and presents empirical data on new service development (NSD) in scheduled freight transport, and a research agenda for advancing the understanding of NSD in scheduled freight transport.
The development of new services is required to achieve transport policy ambitions of regional, national and supra- national policy makers. These aim to increase the use of maritime and intermodal transport, to reduce road congestion and the environmental impact of freight transport.
In spite of policy initiatives as well as investments of companies active in intermodal transport, empirical evidence suggests that the creation of new intermodal freight services is problematic and often unsuccessful. An evaluation of EU funded initiatives to develop or improve intermodal services by the European Court of Auditors reveals that beneficiaries of subsidies (generally intermodal operators) often decide either not to implement approved projects, to stop them or reduce the scope of the services. Some study cases also show that service developers are reluctant to take the risks associated with NSD. This shows the industry relevance of an improved understanding of NSD in intermodal transport.
In addition, NSD is a potential source of competitive advantage for transport operators. Notwithstanding this relevance, empirical studies of NSD in the freight transport sector are lacking. This paper presents insights from a newly developed database with NSD initiatives. Furthermore, based on a literature review, and an analysis of data on new services, we develop a research agenda for NSD in scheduled freight transport.
Association for European Transport