Travel Information in Everyday Mobile Practices – Influencing Individuals’ Urban Travel Behavior?
Karoline Storch, Humboldt-Universität Zu Berlin
Travel information gains in importance in daily mobility. The aim of the study is to research the impact of travel information on travel behavior in everyday mobile contexts.
Rush Hour – driving during the morning and evening peak times in traffic implicates various travel challenges. Traffic disturbances, especially in individual motor car traffic, do not only cause pollution but also constrain every single road user in reaching his/her destination. By changing routes, departure time or choosing and using another means of transport, it might be possible to escape from crowded and unfavorable traffic situations. But individuals cannot have an overall insight into the total traffic conditions. Moreover everyday travel behavior is largely shaped by routines. So, external stimulations can come into play to activate travel behavior change. Through the growing significance of information and communication technologies, travel information thereby gains in importance. With regard to an efficient, multimodal and intermodal exploitation of the existing transport infrastructure and an optimization of individual travel behavior, travel information can play an important role in everyday mobile practices.
As part of the structured PhD program “Berliner Interdisziplinäre Graduiertenschule Selbstkoordinierender Straßenverkehr” my PhD project deals with the question about the impact of travel information on individual urban travel behavior in everyday mobile practices. The everyday context of individuals is quite complex and differentiated. It comprises diverse activities and social contacts at different places, destinations and goals can be reached by different means, and norms, values, orientations and lifestyles have an impact on the daily life. Mobility takes place in this context, also varying as the context itself. In these many different situations and practices, travel information might be integrated to assist travel behavior. This gives rise to the following questions: What is everyday travel behavior in the daily context about? How are travel information integrated in everyday travel behavior? What kind of value and effect does travel information have on travel behavior? Are there certain patterns of using information?
In my project I follow a qualitative approach to pick up another perspective to the many experimental and model based analyses focusing on travel information. I want to get insight into thoughts and reflections on peoples’ daily (mobile) life. Therefor I am going to use explorative diaries combined with subsequent qualitative interviews in the main part of the study. At the conference I am looking forward to present first empirical results of my study as a basis for discussion and get impulse for ongoing research and analysis of the empirical material.
Karoline Storch, Humboldt-Universität zu Berlin
Association for European Transport