Mobility As a Service: User Centric Travel Services



Mobility As a Service: User Centric Travel Services

Authors

Richard Harris, Xerox, Jean-Charles Caulier, Xerox Public Transport, France

Description

This paper will provide an update on the development and deployment of Mobility as a Service which promise to deliver joined up and efficient mobility services in the new sharing economy.

Abstract

This paper will provide an update on the development and deployment of Mobility as a Service which promise to deliver joined up and efficient mobility services in the new sharing economy.
The key concept behind Mobility as a Service is to put the users at the core of the transport networks, offering tailor made travel services based on individual needs. This means easy access to the most appropriate transport mode or service accessed through a bundle of flexible travel service options for end users, perhaps through a mobility charge.
In October 2015 the Mobility as a Service Alliance was launched at the ITS World Congress. From the original founding partners it has rapidly grown into a movement with over sixty participants and is (at the time of writing) attracting interest from around the World.
MaaS not only promises the prospect of flexible and convenient access to a range of travel options and services it is also likely to provide the driving force for integrated data, effective data analytics, new business cases and new services.
It may also de-mystify Intelligent Transport Systems for the general public as it brings real benefits to real people in real situations and impacts on their lives and neighbourhoods.
MaaS provides a real opportunity to join up transportation to provide multimodal journeys. MaaS will support policy objectives by improving mobility, reducing waste and enhancing the liveability of cities. This paper will analyse the latest developments in MaaS, present recent initiatives and highlight the opportunities for MaaS to make a real difference for our cities and regions.

Publisher

Association for European Transport