MOBILITY AS A SERVICE: THE SOLUTION TO CURRENT MOBILITY ISSUES
Antonio Marques, ETRA I+D, Manuel Serrano, ETRA I+D, Patricia Bellver, ETRA I+D
ETRA presents a solution in which the most advanced technology combines sustainable modes of transport with the private vehicle. Two examples of case studies: the DORA project and the WISEPARK system.
Transport plays a critical role in meeting the objectives of economic competitiveness, social cohesion and sustainable growth in our society. As such, an efficient transport system capable of meeting the changing patterns of mobility and improve the performance of the movement of citizens, must be on the basis of any progress. Integrated and seamless mobility is a key aspect to optimize the performance of existing transport infrastructure. So far, the transport sector and urban mobility has been formed by separate modes of transport organizations, however, this does not reflect how citizens would like to plan and execute their journeys. The complexity of using a variety of transport modes discourages many people from using them (UCL Energy Institute, 2015). Despite ongoing efforts, the aim outlined in the White Paper (European Commission, 2011) of enabling seamless multimodal door-to-door travel using intelligent systems for interoperable and multimodal scheduling, online reservation systems and smart ticketing has not yet been realised (European Parliament, 2015). Thus, there is a strong need to find viable solutions to the socio-economic, environmental and health problems that urban mobility causes in our cities. A more sustainable, integrated and citizen-oriented mobility is required.
In this paper ETRA presents solutions where the most advanced technology combines sustainable modes of transport (public transport, bikes, electric vehicles, etc.) with the private vehicle (supported by Park and Ride schemes). An alternative that offers citizens all the subjective advantages of private vehicles (flexibility, speed, etc.) with the additional advantages of sustainability, respect for the environment, furthermore optimizing the overall cost of urban mobility. The Mobility as a Service (MaaS) proposal of GRUPO ETRA breaks the traditional barrier between public and private transport, to introduce customized packages that meet the needs of each individual user and combine elements of private transport with transit features; moreover it includes new sharing mobility options such as bike sharing. The aim is to provide the citizen with full access to mobility options, so they could perceive the service as a whole: door to door integrated solutions. All in all, the mobility service offered to the citizens by ETRA has the following features: flexible, personal, efficient, safe, clean, sustainable, technologically advanced and integrated into the smart city concept.
Two examples of case study will be presented by ETRA in this paper: the DORA project and the WISEPARK system. The first presents a 'door to door' service mobility for citizens who inevitably require using more than one mode of transport (multimodal scope including air transport), providing a seamless experience to the user. The second case proposes the use of smart parking meters for shaping urban mobility, acting not only as a deterrent to private traffic, but also as elements that promote integrated transport services involving Park and Ride strategies.
Association for European Transport