Parking: Integrated Transport Policies and Evolving Strategies: Managing Demand and Setting Parking Supply Again!

Parking: Integrated Transport Policies and Evolving Strategies: Managing Demand and Setting Parking Supply Again!

Nominated for The Planning for Sustainable Land Use and Transport Award


Helen Ursell, Jacobs, Goktug Tenekeci, Jacobs


City Centre Car parking demand and supply has demonstrable impact on sustainable travel and Clean Air Zone. Innovative data collection methods have presented significant cost saving and credible evidence for developing strategies and action plan.


Birmingham Connected and Big City Plan aim to promote sustainable travel; improve air quality and reduce congestion, parking is essential to achieving these. The car parking supply is complex when it comes to add the on-street, off-street and private non-residential (PNR). Permits, tariffs and charging mechanisms strategies impact on mode of transport and have a strong influence on policies.

A sound and innovative data collection method has been developed using car-street view cameras to capture accurate data. The approach adopted for data collection required working closely with the survey company as this has been the first of its kind in the UK. Through this process, a key value has been accepted as the innovative methods for data collection: 360o camera to ensure sound evidence base. A policy led appraisal technique is developed for twelve Business Districts (BIDs), analysing on/off/PNR demand and supply for each BIDs. An online survey has been conducted to establish travel patterns and demand/supply for PNR. This has led to the development of an appraisal framework, specific to BID requirements. A best practice workshop for a large set of interventions has been developed to capture National and International experience in parking interventions.

The appraisal framework is used to analyse interventions and produce specific, measureable attainable, realistic and timely (SMART) strategies. The timely element required an implementation plan to support the sustainable and Clean Air Zone policies.

Conducting best practice analysis through our challenge team, appraising options with be-spoke appraisal tool, consulted with stakeholders, and developed final set of ranked interventions. The interventions ranged from specific public transport provision to tariff management, major reduction in car parking and monitoring and enforcement techniques to achieve objectives in line with an action/phasing plan.

The project has been completed and the outcomes have been utilised for developing Supplementary Planning Guidance (SPD). The adoption of plan is estimated to reduce congestion by 10% and provide measurable Clean Air Zone benefits. It has the potential to maintain revenue stream for Council, despite reduction in supply.


Association for European Transport