Public Transport Service and City-break Tourism in Budapest
Melinda Jaszberenyi PhD, Corvinus University of Budapest, Tourism Centre, Katalin Asvanyi, Corvinus University of Budapest, Tourism Centre
Budapest is one of the trendiest destinations of city-visits. One aim of the lecture is to analyse where and what type of information the tourists are looking for in relation to transport services.
Public transport service and city-break tourism in Budapest
Melinda Jászberényi, Katalin Ásványi
Corvinus University of Budapest, Tourism Centre
Thirty-five percent of the European leisure trips are made up of visiting cities. Changes of the travel habits influence the demand for city-break, which is currently the fastest growing leisure sector. City-break tourism increases the popularity of the cities; on the other hand the increase of tourist influx results in the overload of the public transport infrastructure based on previous experience.
Budapest is one of the trendiest destinations of city-visits. Among several touristic journals Budapest is mentioned as a surprising and outstanding destination offer.
One aim of the lecture is to analyse where and what type of information the tourists are looking for in relation to transport services. What they think about the information they got, what language they need, what type of tickets they use and what they think about the ticket controlling. Second, it aims to describe the expectations of the tourists and based on the offered traffic information services to what extent these expectations are meeting their requirements.
The target segments of the survey consisted of the tourists arriving at the capital and departing from the capital. A questionnaire-based survey (500 people) revealed the opinions of the target group members. Assuming the results, the tourists are satisfied with the services offering by public transport but there are some points which should be over thought. There is not so much actual information on the English version of the website of BKK (Centre of Budapest Transport). The staff of BKK, who directly meet passengers, cannot speak English. The tariff is cheap, the frequency of the network of the public transport is enough, but it takes the needs of local people cue.
Hop-on hop-off buses comparing to public transport go by the needs of tourists, provide special services in foreign languages and connect tourist attractions and hotels. There are some factors which cause tension among transport suppliers. Hop-on hop off use the same infrastructure as the public transport, so they are competitors on certain ways. Hoho buses disturb the local population, cause congestion in bus stops and traffic junctions. Environmental standards of hoho buses are lower, and they are much more polluting than BKK buses.
In the recent years, the hoho buses have become the part of Budapest, influence the traffic and have an impact on the daily lives of local people. The regulation of urban transport is needed. The specialization of bus companies would be a good solution that do not compete with each other in pursuing prices but also dominate the diversity of the service provided.
Association for European Transport