The Influence of Risk Perception on Travel Behaviour Among Norwegian Cyclists
Nominated for The Planning for Sustainable Land Use and Transport Award
An-Magritt Kummeneje, Norwegian University of Science and Technology/SINTEF
The aim of this study is to examine risk perception among Norwegian cyclists and how it influence their behaviour as cyclists. The importance of risk judgements for motivating people to use bicycle as a travel mode will be discussed.
The aim of this study is to examine risk perception among Norwegian cyclists during summer- and wintertime. Risk perception focuses on how risk is perceived by the individual. In Norway, to increase the number of cyclists and travellers using pro-environmental travel modes is given high priority by the authorities. Cycling is seen as the key to environmental friendly transportation, sustainable grow of the cities and a physical active population. At the same time the risk for being in an accident is relatively high for cyclists compared to other transport modes. The study of risk perception among cyclists is important to understand peoples transport choices and in the work with increasing the number of cyclists. That also includes increasing the number of winter cyclists. The study is based on social cognition theory and more specifically, the psychometric paradigm in risk perception research. Data was collected through a questionnaire survey (n = 291) distributed in collaboration with The Norwegian Cyclist Association. The target group for survey was everyday cyclists living in urban environment with snow during the winter. The respondents were asked to evaluate the probability of an adverse event when cycling and the magnitude of its consequences and cycling behaviour, when cycling during summer- and wintertime. Travel behaviour includes route choices and use of safety equipment. The respondents were also asked about worry related to cycling, if they have changed their travel behaviour as cyclists after experiencing an accident and which cycling infrastructure they prefer. The applicability of the psychometric paradigm as well as the importance of risk judgements for motivating people to use bicycle as the main travel mode in their everyday life will be discussed.
Association for European Transport