Concept Development of Sustainable Workplace Mobility Plans
Domokos Esztergár-Kiss, Budapest University of Technology and Economics, Tamás Tettamanti, Budapest University of Technology and Economics, Tamás Mátrai, Budapest University of Technology and Economics
In workplace mobility planning a roadmap has been established including current situation analysis, collection of mobility incentives, review of situation of stakeholder involvement and assessment of problems and opportunities of mobility planning.
The aim of introducing a new approach to workplace mobility planning is to make transport more sustainable by creating workplace mobility plans for municipalities and implementing some recommendations. In order to reach this aim a roadmap has been established, including current situation analysis, collection of mobility incentives, review of the situation of stakeholder involvement and assessment of problems and opportunities of mobility planning in some specific regions.
In order to reach this aim a roadmap has been established in the framework of a Central European project, called MOVECIT. The project seeks to reach a wide audience among municipalities across the Central Europe (CE) region, creating a large-scale impact and in the long term ongoing training on workplace mobility plan development. Through the project selected cities will benefit from the creation and implementation of workplace mobility plans. In the stakeholder involvement process several events will be organized to reach the wider acceptance of the plans. The pilot actions and pilot investments will be implemented to increase commitment of the staff employed at the municipalities. Communication and promotion activities will also target the staff working at the municipality administration. The elaborated roadmap can be summarized as following:
• Overview of the current mobility policies
• Mobility incentives and innovative mobility concepts
• Situation of stakeholder involvement
• Problems and opportunities of mobility planning
• Preparatory works for mobility planning in the specific regions, which includes a stakeholder meeting plan and the discussion of mobility planning issues
• Methodology of the workplace mobility planning process
• Tool development for the workplace mobility planning process
• Handbook and training for mobility planning
• Creation of the workplace mobility plans
• Awareness campaign
• Pilot actions
• Generalization of the methodology
• Collection of best practices
• Analysis of the efficiency of the solutions
• Modal split measurement
Summing up we have developed a new approach to workplace mobility planning by establishing a roadmap, which phases are the planning phase, the implementation phase and the evaluation phase. During the planning phase issues of current situation, mobility incentives, stakeholder involvement and assessment of problems and opportunities of mobility planning have been investigated.
Regarding current situation policy and legal obligations for transportation are similar in all specific regions, but the regions are heterogeneous regarding to the existing strategies. The notion of workplace mobility plan is generally not known and the stakeholder actors have not yet identified its importance.
Concerning the incentives to influence locations and trip frequency a similar practice is observable in all regions. Incentive measures to influence route and departure time choice are rarely applied in the investigated CE cities, except Budapest and Modena. In the specific regions innovative mobility concepts exist in a wide manner: SUMPs, demand responsive transport, integrated traffic management, electro-mobility, car pooling, car sharing, and bike-sharing systems. However, these concepts mostly exist as at a planning/testing level.
Our research has shown that for successful stakeholder involvement there are several obstacles that need to be overcome. All regions have some regional plan determining the main goals (environment, energy, economy, mobility, accessibility, spatial development, demographic change). Concerning the municipality level plans the situation is more complex (some regions have more enhanced municipal plans compared to the others). The involvement of stakeholders from the hinterland is an important issue, as their experiences might be beneficial for mobility planning.
Association for European Transport