A Potential Role for E-car Clubs in Promoting the Uptake of New Vehicle Technologies
Austin Smyth, University of Hertfordshire, Luke Kelleher, University College Dublin
This paper is based on both an in-depth review of the literature and case study evidence of perceived barriers to Electric Vehicles.
Predictions for the sales of Electric Vehicles (EV’s) have proved to be optimistic worldwide. Understanding the perceived barriers to EVs and priorities of the consumers making up the overall market is a first step to informing an enhanced understanding of the likely development, increased reliability and robustness of the forecasts of future trends not only in the EV market but also the adoption of Autonomous Vehicles (AV’s).
This paper is based on both an in-depth review of the literature and case study evidence. It highlights key constraints to market share growth of EVs and discusses how planned infrastructure and related measures might encourage greater market uptake. It draws on practical experience gained by Evalu8, a not for profit company set up by the University of Hertfordshire which specialises in alternative fuel technology and delivery of the UK government’s ‘Plugged in Places’ scheme (PIP) in the East of England.
The paper also demonstrates how a large organisation can address the barriers to EV adoption by hosting an e-car club. A case study of the University of Hertfordshire’s e-car club is presented. By exploring the market for EVs, the issues of resistance, models of adoption and how increasing familiarity with these technologies can overcome resistance are assessed with a view to informing development of strategies to promote wider uptake. The research reported in this paper has informed the research design for a recently commissioned European wide stated preference based study to enhance understanding of drivers of car type choices being undertaken by the University of Hertfordshire, RAND Europe and GfK on behalf of the European Union ‘s Joint Research Centre (JRC).
Association for European Transport