MOMENTUM: Mobility Management for the Urban Environment: Leicester Demonstration Site, UK
CAMARA P, Leicester City Council, UK
MOMENTUM (MObility rnznageMENT for the Urban environment) is a R&D project, carried out for the Directorate-General VII (Transport) of the European Commission as part of the Fourth R&D Framework Progrzmme (1996-1998). The consortium consists of organlsati
MOMENTUM (MObility rnznageMENT for the Urban environment) is a R&D project, carried out for the Directorate-General VII (Transport) of the European Commission as part of the Fourth R&D Framework Progrzmme (1996-1998). The consortium consists of organlsations from most member states and Switzerland. Leicester City Council (LCC) in the UK, one of the six fifll MOMENTUM partners, is working in coilaboration with other local organisations- two universities and a hospital. Together, they generate approximately 50,000 daily trips to the city centre, of which 60% are car islps, according to travel surveys carried out in 1997 among staff and students in the four organisations. Other findings of these surveys suggest that there is great potential for mode shift. Approximately 40% of commuter car drivers live within five miles of their work places; a third of these drivers have already considered travelling to work by means other than the car.
What seems to be lacking is good co-ordination and information of the services available, especially public transport and adequate incentives to use public transport, the bicycle and walking, for both commnting and business purposes. Parking availability - free of charge - also seemed to have played a key role in encouraging car journeys and reinforcing car dependency.
This paper will present the results of these travel surveys and will highlight some measures these organisations have already implemented or will take to counteract the trend in car growth and car dependency through mobility management strategies. The University of Leicester, for instance, has introduced an annual charge of £36.00 for all car park permit holders since January 1998. This has led to a 18% reduction in parking permits issued from 2,276 parking to 1,863. This shows how little needs to be done to discourage unnecessary use of the car.
In addition, LCC has already contacted local bus operators to agree working in partnership. Some of the sites have already provided a list of services or improvements they would like to see in place. Suggestions were also made to service providers- provision of mini bus services linking Leicester Railway Station to these sites for example; shuttle services between some areas with high concentration of employees and students to the sites. Other services which will be available citywide from August 98, include a combined (season) ticket which will allow passengers to use buses of both operators.
Finally, Leicester City Council aims at setting up a mobility centre at the site level to provide its employees all information and advice on how to plan their journeys to work as well as other journeys, including business trips.
Association for European Transport