Cycle Challenge: a Case Study of the Nottingham Cycle-friendly Employers Project 239
CLEARY J, Cleary Hughes Associates and McCLINTOCK H, University of Nottingham, UK
The Nottingham Cycle-Friendly Employers Project was initiated in response to a UK Central Government-funded programme - Cycle Challenge - which was set up in July 1995 by the then Department of Transport (DOT), now the Department of the Environment, Trans
The Nottingham Cycle-Friendly Employers Project was initiated in response to a UK Central Government-funded programme - Cycle Challenge - which was set up in July 1995 by the then Department of Transport (DOT), now the Department of the Environment, Transport and the Regions (DETR). In brief, the DOT invited groups throughout England to put forward schemes for support from a ;E2 million Cycle Challenge budget. The aim of the schemes would be to promote and facilitate cycling for local journeys - such as to work, the shops, to school and for social visits -while the DOT'S overall objective was to reduce car use for short trips, and thereby cut congestion and pollution.
There was an emphasis on new initiatives - trying different approaches rather than extending existing facilities or projects. Ideas were invited from any group, such as employers, local authorities, schools, cycling organisations, chambers of trade, transport providers, residents, environmental groups. However, it was clear that preference would be given to bids involving collaboration between different groups and where Cycle Challenge money would be used to attract additional public and private sector fnnds locally.
Cycle Challenge generated some 230 bids, and the 62 successful projects were announced in October 1995. These ranged from a bicycle trailer scheme for Safeway supermarket customers; various initiatives to facilitate better integration between bikes and buses and bikes and trains; schemes to promote cycling to schools; town centre cycle parking and repair stations; and cycling and health promotional campaigns. Nottingham's Cycle-Friendly Employers Project received E225 OOO from the Cycle Challenge budget, the second largest award. The involvement of groups representing the public, private and voluntary sectors -together with a commitment to match the Cycle Challenge grant with local funds -were crucial to the success of the Nottingham bid.
Association for European Transport