Affective Motives for Car Use



Affective Motives for Car Use

Authors

STEG L, University of Groningen and TERTOOLEN G, Ministry of Transport (AVV), The Netherlands

Description

The massive use of motor cars causes serious problems for the quality of the environment, the quality of urban life and the accessibility of various destinations. Effective solutions for the problems associated with widespread car use require reductions i

Abstract

The massive use of motor cars causes serious problems for the quality of the environment, the quality of urban life and the accessibility of various destinations. Effective solutions for the problems associated with widespread car use require reductions in the volume of car traffic, based on behaviour change of many individual car users. Policy measures will be especially effective when they are directed at modifying the main determinants or motives for car use behaviour. This requires adequate knowledge about the motives for car use. These motives might be insmnnentat, but affective motives might play a role too. For the motor car is not only a means of transport, but it also fulfils other needs, such as the need for power, status and arousal.

The main goal of this paper is to examine which (instrumental and affective) motives are related to car use behaviour. The next section presents common sense knowledge on affective motives for car use, and illustrates that advertisers acknowledge the significance of affective motives very well, while policy makers hardly take these motives into account. Section 3 gives a short overview of studies on motives for car use. Section 4 presents the design and results of a study aimed at identifying different categories of car use motives. Section 5 describes the aim and design of a second study that is currently being performed, aimed at examining the influence of affective motives on car use and on preferences for policy measures aimed at reducing car use. The main conclusions as well as policy implications are presented in Section 6.

Publisher

Association for European Transport