The Future of Mobility Management in the UK
BRADSHAW R, University of Westminster and CAMARA P, Leicester City Council, UK
'Mobility management is primarily a demand-orientated approach to passenger and freight transport that involves new partnerships and a set of tools to support and encourage change of attitude and behaviour towards sustainable modes of transport. These too
'Mobility management is primarily a demand-orientated approach to passenger and freight transport that involves new partnerships and a set of tools to support and encourage change of attitude and behaviour towards sustainable modes of transport. These tools are usually based on information, communication, organisation and co- ordination and require promotion.' This definition of mobility management was developed by the European projects, MOSAIC and MOMENTUM, as part of a study of mobility management in a number of European countries.
In the UK, mobility management initiatives, such as Green Transport Plans (GTPs), which were first introduced at a local level are now being promoted by Central Government. GTPs were one of the policy initiatives in the Integrated Transport White Paper (DETR 1998a) published in July 1998, in which the Government set targets for their introduction at its own major sites. More recently, the Guidance on Provisional Local Transport Plans (DETR, 1999) suggested that local authorities will need to set out how they intend to 'secure widespread voluntary adoption of green transport plans by major employers in their areas' as well as demonstrating that 'they are developing green transport plans for their own major sites'.
This paper starts by reviewing the existing situation with regard to mobility management in the UK based partly on surveys of local authorities undertaken for the Department of the Environment, Transport and the Regions (DETR) prior to the publication of the White Paper. These surveys also examined some of the barriers to the future development of such initiatives. The following section discusses the measures proposed in the White Paper and subsequent policy developments with relevance for mobility management. The paper also includes results from the MOSAIC project, which has examined mobility management initiatives in a number of European countries and considered their wider transferability throughout Europe. Finally, the paper draws on experience from elsewhere to identify lessons for the future of mobility management in the UK.
Association for European Transport